Strategic branding for integrative health and therapy centres
Real expertise deserves a brand that shows it.
Your business has moved forward.
Your brand, hasn't.
You have a team, a method and years of results. None of that shows up the moment someone meets you for the first time.
They compare you to other centres without knowing what makes you different. And you’re still the one explaining what your brand should be saying by itself.
It's not a design problem
It’s a clarity problem
Hi, I’m Pilar Ríos
Brand designer and strategist for integrative health and therapy centres, clinics and teams, with 13+ years in branding and art direction.
I mix strategic thinking with visual direction.
I don’t just design brands that look good. I make sure they make sense for the business behind them.
My clients are in Spain, the UK, France and the US.
The brands I design don't look like each other.
Every project starts with understanding how you and your team work, and who you’re actually talking to.
The result is an identity that feels like the business you’ve built. Not like whatever’s trending right now.
The process
Understand the business:
What you do, who for, and where you want to take it.
Sort the message:
Before designing anything, the words need to make sense.
I go through your existing copy and adjust it so it lines up with where your brand is going.
Define the visual direction:
Tone, references, aesthetic decisions. Coherent with what the centre stands for.
Build the identity:
Logo, typography, colour, brand guidelines. Something you can use without second-guessing yourself.
Who this is for?
I work with health and wellness centres, clinics and businesses that have already built something real: a team, a method, a reputation.
You have clients. You have results. Your work holds up.
But your brand doesn’t show any of that yet; and it’s costing you. In credibility. In what people are willing to pay. In how you come across before anyone’s spoken to you.
Just starting out? This isn’t for you. Not yet.
Been at it for a while, and something feels off? Let’s talk.
Clients
Featured Work
Your brand doesn't reflect what your work is worth.
That can change.
A 20-minute call to see where you are, what you need and whether it makes sense to work together.